"Vegan" Hypocrosy

This story showed up in my timeline on facebook.

Joan Jett switches from Macy's South Dakota float after ranchers protest

(CNN) -- Rock star Joan Jett was removed from a parade float representing South Dakota in the Macy's Thanksgiving Day Parade after ranchers protested her appearance, saying she's a vegetarian and a critic of their livestock production.
Jett is a supporter of People for the Ethical Treatment of Animals, the world's largest animal rights group that promotes a vegetarian diet and condemns factory farms and ranches.
"I've decided to switch from South Dakota to another float because people's political agendas were getting in the way of what should be a purely entertainment driven event," Jett said in a statement Saturday. "I will remain focused on entertaining the millions of people watching, who will be celebrating a great American tradition."
The trade group for ranchers in South Dakota complained about Jett's placement on the state's float for the New York parade, CNN affiliate KEVN reported.~snip~

First off good on the ranchers for protesting and getting Jett removed from the float.
But I have to wonder why a vegan and supporter of  PETA would want to be involved in a parade for Thanksgiving, what with all the Turkey and ham dinners. It would seem to me that by appearing in this parade they would be supporting the slaughter of these animals for consumption.
I thought they were against that.

Or maybe they're against it as long as it doesn't interfere with their own self interests and bottom line.
Apparently it's not as easy to take a principled stand when it affects their pocket book or opportunity for self promotion.