Friday, December 27, 2013

A&E Damages it's brand

So A&E has finally given in to their audience and has re-instated Phil Robertson to Duck Dynasty.

A&E Welcomes Phil Robertson Back to 'Duck Dynasty'

Personally I can't think of any company who has done more to damage their brand since the debut of "New Coke".
What A&E has done is shine a bright spotlight on something that most people knew in the back of their minds but tried to ignore until now.
That the media...all media...seems to care more about pandering to vocal militant minorities who seem to have the liberal/commie news companies on speed dial than they care about the millions upon millions of people who support them by watching their shows and supporting their sponsors.

This is the same media that was mystified by the popularity of "The Bible".

Of course the professional grievance mongers will be demanding their pound of flesh, from the article linked above.
 We will also use this moment to launch a national public service campaign (PSA) promoting unity, tolerance and acceptance among all people, a message that supports our core values as a company and the values found in Duck Dynasty. These PSAs will air across our entire portfolio.
Which of course means, in another example of ignoring the viewers who pay the bills, they'll shove gay approved PSA's on the people watching with their families. I'm sure there are other dumb ideas in the queue. Maybe they'll kill it off altogether when GLAAD demands that they introduce a gay character into the show like they do for all the others.
There's no limit to the amount of stupid media types will sink to when it comes to placating the velvet mafia.

1 comment:

Third News said...

Two thoughts on your story; A&E's capitulation was due to fear, and secondly, the popularity of Duck Dynasty, as with the Bible series, includes more than a Christian audience.

I think that the dissimilarity in the audience demographic is what these networks fail to understand, and also why there was a strong countering against the politically motivated decision to dump Phil